Merkle’s HelloWorld Adds James Riess to Its Growing Loyalty Team |

Merkle’s HelloWorld Adds James Riess to Its Growing Loyalty Team

Columbia, MD -- October 29, 2019 -- On its path of continued expansion, HelloWorld, A Merkle company, and a leading digital marketing solutions provider for the world’s best brands, welcomed James Riess as SVP, Head of Strategy & Insights for Promotions & Loyalty Solutions. Based in New York City, James also joins as a member of the Senior Leadership team reporting to Chris Wayman, EVP, GM, Client Services.

“HelloWorld’s Strategy & Insights practice has experienced explosive growth over the past few years as brands place a high emphasis on loyalty and customer experience as part of their growth strategies. We create results-driven loyalty marketing campaigns designed to attract, engage, and retain our clients’ most valuable customers,” said Wayman. “To bolster our momentum, we sought an experienced, data-driven marketing leader to take our practice forward. Our vision is to enhance our value to clients by integrating Strategy & Insights with exceptional Creative experiences.”

As the former SVP, Client Services at Epsilon, Riess’ experience helped clients capture market-leading ROI and deliver growth. His work spans multiple industries including: B2B high-tech, wireless, entertainment, financial services, CPG, and retail with a proven track record leading client relationships, cross-functional teams, and integrated creative experiences. James brings HelloWorld a fresh perspective on loyalty marketing strategy across global accounts and adds an elevated level of strategic leadership for our key clients.

“I’m thrilled to join HelloWorld, a company consistently recognized as a leader in customer experience and loyalty marketing,” said Riess. “I have been impressed by HelloWorld’s unique ability to leverage deep consumer insights to create more meaningful, timely, and relevant interactions that drive true consumer engagement and loyalty. I am excited to join the team that can address the challenges of modern marketers by delivering the data-driven, technology- enabled experiences clients require to compete and grow. I look forward to making a significant contribution to the evolving team.”

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000 employees, Merkle is headquartered in Columbia, Maryland, with 22 additional offices in the US and 36 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit

About HelloWorld

HelloWorld is a digital marketing solutions company working with the world’s best brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen consumer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest and loyalty programs to retain and reward. Founded in 1999 as ePrize, HelloWorld joined the Merkle family in 2018 and has offices in Detroit, New York, Chicago, Los Angeles, and Seattle. The company has been behind highly effective regional and global campaigns for clients such as Coca-Cola, Johnson & Johnson, Microsoft, Samsung, and Starbucks. For more information, please visit


Kite Hill PR for Merkle
Moira Shannon

Published On
Tuesday, October 29, 2019