Merkle’s HelloWorld Strengthens Leadership Team |

Merkle’s HelloWorld Strengthens Leadership Team

New Hires Reflect Momentum in Promotions & Loyalty Solutions and Consumer Engagement

Columbia, MD -- August 15, 2019 -- HelloWorld, a Merkle Company, a leading digital marketing solutions provider for the world’s best brands, has appointed three executives to its Promotions & Loyalty Solutions team. Based in Chicago and New York, recognized industry leaders Rami El-Zeini, Patricia Kinkead, and Kris Persons will each serve as Vice President, Client Leader, further strengthening the HelloWorld Client Services Group.

Through the combined strengths of HelloWorld and Merkle’s people-based marketing solutions, the Company improves the consumer experience and elevates brand loyalty through consumer identification, acquisition, and retention. To build on the momentum of HelloWorld’s acquisition by Merkle in January 2018, which has fueled growth in loyalty strategy, technology, and engagement services, El-Zeini, Kinkead and Persons will lead senior client partnerships across key industry sectors.   

El-Zeini led the charge for client development and customer success at Aimia Inc, where he gained deep enterprise loyalty marketing expertise across the U.S., Canada, and Latin America. Kinkead brings extensive experience as a CPG marketer who has operationalized innovative, award-winning marketing strategies, delivering customer and revenue impact for companies such as Epsilon and Catapult Marketing. Persons joins the team from Epsilon and Conversant, where she led 1:1 performance marketing through data-driven customer acquisition and personalized loyalty program management.

“Brands are relying more and more on skilled marketing partners to develop loyalty and engagement solutions that advance their consumer relationships.” said Chris Wayman, EVP, GM Client Services at HelloWorld, A Merkle company. “This requires results-oriented marketers who thrive in dynamic environments and who have a commitment to providing the finest client services and delivery experience. As we execute our growth and market expansion plan to partner with brands in their digital transformation, we are very excited to welcome Rami, Patricia, and Kris to our Promotions & Loyalty Solution practice.”

To learn more about Merkle’s promotions and loyalty solutions, visit here.

About Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,000 employees, Merkle is headquartered in Columbia, Maryland, with 22 additional offices in the US and 36 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit

About HelloWorld
HelloWorld is a digital marketing solutions company working with the world’s best brands across all industry verticals. The company offers a powerful combination of native platform technology and marketing strategy to marketers looking to accelerate growth and deepen consumer impact. HelloWorld creates brand-consumer interactions through promotional campaigns to spark interest and loyalty programs to retain and reward. Founded in 1999 as ePrize, HelloWorld joined the Merkle family in 2018 and has offices in Detroit, New York, Chicago, Los Angeles, and Seattle. The company has been behind highly effective regional and global campaigns for clients such as Coca-Cola, Johnson & Johnson, Microsoft, Samsung, and Starbucks. For more information, please visit

Kite Hill PR for Merkle
Moira Shannon

Published On
Thursday, August 15, 2019