Webinar November 5: How to Avoid the Top 10 Loyalty Program Pitfalls in the Digital Age

Thursday, November 5, 2009 1:00 PM – 2:00 PM EST

REGISTER NOW: https://www2.gotomeeting.com/register/127708331

This is one in a series of webinars powered by Loyalty 360.

Loyalty programs start, stop, grow, decline, evolve, and of course, many end. Over 65% of loyalty programs that start off on the wrong foot will eventually disappear or require major retooling.*

Avoiding the top 10 pitfalls discussed in the webinar will help ensure that your existing and future investments are set up to succeed in the digital age. This top 10 list will cover every critical area from reward structure to online experience to how your program is managed.

There are two ways to learn: through experience and through other’s experience. This webinar offers the much less painful opportunity to learn through our experience.

About your presenter: As Chief Marketing Officer of ePrize, Ivan Frank leads ePrize’s loyalty business, working with our clients to create and manage many of the world’s most well known digital loyalty programs. Ivan has 15+ years of advertising, marketing and consulting experience, including experience prior to ePrize at Silicon Graphics, MetLife, and Leo Burnett. Ivan earned his MBA from the Anderson School at UCLA. Ivan earned his undergraduate degree from the University of Michigan, where he was Captain of the Lacrosse team.

*2006 Colloquy Study of “Best of the Worst”