B2B Small Business Engagement

B2B Small Business Engagement
Intuit engages small businesses both within and outside of the financial industry

Companies are often known for one thing, but strive to change consumer and marketplace perception about the width and breadth of their services or products. Intuit didn’t just want to be the company that does TurboTax for consumers nor did it just want to be known for engaging only accountants and other tax professionals. So, Intuit partnered with us to change consumer and marketplace perception. We helped them build and launch interactive campaigns to support small business as a whole, as well as to drive engagement with small business owners and employees. Below are some examples. 

Canada Small Business Contest #MyQBSuccess

To drive advocacy two years in a row, we collected user generated content from current and future small business owners for Intuit. Both groups shared how their business would grow and succeed with seed money from QuickBooks. There was a separate experience for each segment with a $5,000 contest prize for entrepreneurs and $15,000 for existing customers.

Canada Small Business Contest #MyQBSuccess

Participants used #MyQBSuccess to post to Twitter and Instagram and to be featured in the #MyQBSuccess social gallery. 

Intuit #MyQBSuccess French

Because the contest was in Canada, it was also available in French.

$100K App Showdown

To extend its reach within the developer community and increase the number of new small business apps on the apps.com platform, Intuit partnered with us three different years to engage developers to build new apps and publish them on the platform.

Intuit $100K App Showdown
Intuit 100K App Showdown Gallery

Each year featured a gallery of app submissions where consumers voted on their favorite to determine the ten finalists.

Intuit 100K App Showdown finalist

Finalists competed at the QuickBooks Connect event and attendees were encouraged to share finalist apps on social media.