ePrize continues to define the interactive promotion and loyalty industry by bringing you insights and tools to move the needle in your business. Simply log in to read or download the latest! Opt in and we'll let you know when each new white paper is published.
Sweepers Are Good
People who are avid promotion and contest participants, some self-described as professional “sweepers,” are often ignored by marketers. Let’s clear up the myths on the value of sweepers and boldly declare that SWEEPERS ARE GOOD!
5 Things You Need to Know About
Social Media
Why social media is more than a marketing buzzword, why you need to be there as a marketer (because you already are whether you know it or not!), creating value for your customers and more.
Improving Customer Loyalty Starts with Setting Your Priorities
In terms of improving customer loyalty, setting the right strategic priorities has never been more important. This white paper recommends a method ePrize uses to help clients prioritize strategies, ideally before any investment or choice of solution.
Loyalty: What does the "you of the future" want you to do now?
The loyalty marketing industry is at an inflection point driven by three forces: the Internet/mobile web, the panacea of tools available to marketers, and yes - the recession. Take a look at how brands can respond to the situation today so that 10 years from now, we are not looking back with regret.