Deana Derocha of HelloWorld
Hero Mobile
Deana Derocha of HelloWorld
Deana Derocha
Full Position
SVP, Global COO
With more than 17 years of software development and operations experience, Deana leads the Client Solutions and Delivery teams, managing the sales engineering, project management, winner experience and software engineering. She is responsible for delivering highly complex and custom projects in both waterfall and agile environments.

Before joining in 2005, she created custom web applications, and built and managed membership databases, bookstores, shopping carts, and registrations at TechniServe. Deana has a BS in Mathematics and Computer Science from Lawrence Technological University, graduating Summa Cum Laude.


What was your first job?
My very first job was a grocery bagger/cart gatherer at Kroger at age 14. Pushing carts through the snow during cold Michigan winters is a memory I will always have. I’m now that person who always makes sure to put my cart back in the corral in an attempt to make someone else’s job just a little easier.

What is the most unique experience you’ve ever had?  
I went on a 10-day trip to Italy with my mom and sister. We’re 100% Italian and none of us had ever visited the country before. We left our spouses and kids at home and took a very fun girls trip.

How did you get interested in software development?
I always really liked math and everyone always told me I should be an accountant or engineer, but neither seemed all that intriguing. In high school, I needed to find an elective to take and randomly chose a Computer Programming class because it sounded interesting. I ended up loving it and never looked back.

What is your favorite interview question?
I used to ask people how they would design a spice rack for the vision impaired to see what questions they’d ask to gather the appropriate requirements and how they solved problems. One candidate asked what the budget was. I said it was unlimited. His response? “Unlimited budget? I’d cure blindness.” Not quite what I was looking for, but it was a pretty great answer. 

 Deana Derocha family
Key Fact

Bagels or donuts?
The little kid in me loves a rainbow sprinkle donut.

 Deana Derocha halloween