Peter DeNunzio of Merkle
Hero Mobile
Peter DeNunzio of Merkle
Peter DeNunzio
Full Position
CEO, Global Loyalty
Formerly the CEO of HelloWorld, today Peter leads Merkle’s global capabilities in the loyalty space, partnering with regional leadership in Europe and Asia to penetrate market opportunity and ensure alignment across multiple geographies. Since joining the Merkle family in 2017, Peter established the Promotion and Loyalty Solutions business in the U.S., thereby expanding Merkle’s leadership in people-based marketing.

A successful CEO, leader and passionate lifetime marketer, Peter has been at the forefront of marketing's most transformative revolutions, notably the rise of digital channels and the evolving power of data to drive brand engagement and increase marketing effectiveness.

Peter previously served as GM of Experian Marketing Services; President, Aimia, and President, FCB/New York. His 15 year career with Ogilvy spanned time as GM of OgilvyOne and Managing Director in Paris, where he led Ogilvy & Mather’s team servicing IBM across Europe, Middle East and Africa. He is a board member of the AEF and Columbia Business School’s Center on Global Brand Leadership, a graduate of Princeton and he received his MBA from Columbia.

What was your first job out of college?
I was an advertising account executive at NW Ayer at age 21. I also had summer internships in public relations and communications during college.

What would your bumper sticker about leadership say?
People Can Do Amazing Things When Given the Opportunity

What is the most unique experience ever had?
Living and working in Paris for four years.

What is your favorite interview question?
What are you doing today that you no longer want to be doing? And what are you not doing that you would like to do?

Is there a little known fact about you or a hidden talent?
I speak fluent French.

What interesting skill would you like to learn?
I would like to have greater understanding of decorative arts and painting.

Peter DeNunzio wearing HelloWorld sweatshirt
Key Fact

Bagels or Donuts?

Neither. Oatmeal and Yogurt.

Peter DeNunzio with HelloWorld Time Capsule