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  • HelloWorld is Now Proud to be Known as Merkle

    Together we are the true industry leader in people-based marketing.

    What We Do
    HelloWorld is Now Proud to be Known as Merkle
    HelloWorld is Now Proud to be Known as Merkle
  • create moments of value that drive people closer to your brand

    Digital promotions and loyalty solutions for the world’s best brands

    What We Do
    create moments of value that drive people closer to your brand
    create moments of value that drive people closer to your brand
  • Promotions

    Short-term Interactions

    Win the hearts and minds of consumers by gamifying your digital tactics, and gather the information that will help you get to know them better.

    What We Do
    promotions
    promotions
  • engagement hubs

    Extended Engagement

    Our research confirms that people want to be recognized for interacting with brands. Reward them for watching product videos, answering a poll, sharing content socially, and more -- and take your relationship to the next level.

    What We Do
    Royal Caribbean Engagement hub. 7 Neighborhoods, endless adventures.
    Royal Caribbean Engagement hub. 7 Neighborhoods, endless adventures.
  • loyalty programs

    Continuity

    True loyalty means, “I wouldn’t choose anyone else.” A full range of custom solutions -- from points-based programs to surprise & delight offers -- allows you to connect to people and reward them on their terms.

    What We Do
    Samsung Rewards Loyalty Program
    Samsung Rewards Loyalty Program
  • why it all matters

    Here’s the thing. It’s  not really about technology or strategy...it’s about the human connection. Create moments that drive a deep sense of attachment to your brand, and make your marketing more meaningful.

    What We Do
    why it all matters
    why it all matters
2022 Loyalty Barometer Report
Our 5th annual report highlights how to ensure that your loyalty and rewards strategies are current, relevant, and impactful.
https://helloworld.com/whitepaper/2022-loyalty-barometer-report
2022 Loyalty Barometer Report
7 Reasons CMOs Care About Promotions
In today’s challenging marketplace, brands are looking for ways to drive results and increase profits. Promotions can help.
Two Essential Elements of a Gamified Experience
Learn about engagement drivers and game mechanics, two important elements that make up every gamified experience.
A Cookieless World: 3 Ways to Accelerate an Identity-Centered Marketing Strategy
The future is all about personalized experiences, so first-party data collection and activation is critical for marketers.
Royal Caribbean International

Engagement Hub to Reward Exploration

Case Study
Royal Caribbean International Engagement Hub
Anheuser-Busch InBev

Trade Marketing Promotions House

Case Study
AB inbev cooler
But wait! There’s more...
  • Marriott Loyalty Program
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  • Southwest Airlines Hashtag Content to Drive Brand Engagement
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  • Samsung Rewards consumer
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  • Intuit
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