Making Promotions and Loyalty Part of Your Identity Solution | helloworld.com

Making Promotions and Loyalty Part of Your Identity Solution

 

We’re entering a new marketing reality — one where third-party cookies can no longer be used to identify individuals. So, what data can brands rely on to understand consumers and meet the unique needs of individuals? Since the future is all about personalization, first- and zero-party data collection and activation is critical for marketers to deliver these one-to-one customer experiences. And, promotions and loyalty programs are the path to resolving identity-based data in the post-cookie landscape.

Presented By:
James Riess
James Riess
Presented By:
James Riess
James Riess