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Preparing for the Cookieless World: 3 Ways…
Free Download
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Merkle Releases Special Edition of Loyalty…
Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors
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5 Fundamentals for the holidays
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5 Fundamentals for the Holidays
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Article
3 Must-Do Loyalty Strategies for Retailers…
The next six months are a crucial time for retailers and understanding how to re-engage with consumers is critical.
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Must-Dos for Re-Emergence
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Quickly Pivoting Promotions During A Pandemic
Tips include: Provide helpful or fun content and experiences for consumers at home.
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identity ebook thumbnail
Whitepaper
Preparing for the Cookieless World: 3 Ways…
Free Download
Article
Merkle Releases Special Edition of Loyalty…
Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors
Read More
Article
3 Must-Do Loyalty Strategies for Retailers…
The next six months are a crucial time for retailers and understanding how to re-engage with consumers is critical.
Read More
Article
Loyalty programs and promotions: Keys to collecting first‑party data
Loyalty programs and promotions are invaluable tools to gain access to first-party data about your customers.
Article
Capturing Gen Z’s Attention and Loyalty
Learn how to connect with this newest generation and learn tactics to capture their attention and loyalty.
Article
Large retailers offer perks for shoppers who opt for slower shipping
Macy’s, Gap, Amazon and Target offer online shoppers an incentive to receive slower shipping on their online purchases over the Cyber 5 weekend.
Article
The Monday Stack: Getting Personal and Emotional
New personalization capabilities from Adobe, LiveRamp connects to CTV, HelloWorld wrangles loyalty, and we all cry at the Oscars
Article
Amazon seeks a better way to do loyalty rewards with new Moments program
The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony's
Article
Twitter Awards #MVP to Planters for a Winning Digital Strategy
As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the
Article
The secret to getting a hotel room upgrade? Ask for it
After all, for years everyone thought the color of your loyalty card determined the chance of a hotel room upgrade. And while status st
Article
6 Simple Secrets to Write Copy with Impact
Six simple secrets to writing irresistible content and bolstering clickthrough rates and brand loyalty.
Whitepaper
Why Millennial Women Buy Report
The Millennial Economy is an economic and social model in which rapid innovation, emerging value shifts, and new social norms are radically reshaping the future of…
Whitepaper
New Revenue Recognition Guidelines for Loyalty Programs
You may not be aware how your loyalty program recognizes revenue from an accounting standpoint. However, new guidelines are rolling out in December 2018, and they…
Whitepaper
Consumer Behavior Data in Digital Purchase Validation Programs
When targeting a digitally-savvy shopper, how can your brand best motivate them toward your products, prove ROI of marketing campaigns, and gather shopper insights?…

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