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The 2022 Holiday Preparation Playbook
Whitepaper
The 2022 Holiday Preparation Playbook
Free Download
7 Reasons CMOs Care About Promotions
Whitepaper
7 Reasons CMOs Care About Promotions
Free Download
2022 Customer Experience Imperatives
Whitepaper
2022 CX Imperatives
Free Download
Two Essential Elements of a Gamified Experience
Whitepaper
Two Essential Elements of a Gamified…
Free Download
5 Holiday Promotions to Drive Identity
Whitepaper
5 Holiday Promotions to Drive Identity
Free Download
3 Ways to Rethink Your B2B Marketing Approach
Whitepaper
3 Ways to Rethink Your B2B Marketing Approach
Free Download
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The 2022 Holiday Preparation Playbook
Whitepaper
The 2022 Holiday Preparation Playbook
Free Download
7 Reasons CMOs Care About Promotions
Whitepaper
7 Reasons CMOs Care About Promotions
Free Download
2022 Customer Experience Imperatives
Whitepaper
2022 CX Imperatives
Free Download
Whitepaper
The Next Generation of Consumer Behaviors
Understanding the changing expectations, interactions, and experiences that drive brand engagement
Webinar
The Trends Driving Holiday 2021 Success
Whitepaper
The 2021 Holiday Preparation Playbook
Strategies for navigating the uncertain 2021 holiday landscape
Article
Part 2: Say Hello to the HelloWorld Loyalty Barometer Report
This article is the second in a series in which our Director of Loyalty discusses key insights from the 2019 Loyalty Barometer Report.
Article
Part 1: Say Hello to the HelloWorld Loyalty Barometer Report
In the loyalty world, understanding customers is make-or-break.
Article
Merkle/HelloWorld Named a Strong Performer among Loyalty Technology Solutions
April 10, 2019 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research
Article
Four Best Practices for Surprise and Delight
It’s 2019, and for consumers, the Apollonian appeal of “points-for-rewards” is beginning to lose ground to the Dionysian lure of “surprise and delight.”
Article
HelloWorld, A Merkle Company, Executive Discusses Changing Loyalty Environment
The loyalty landscape is changing. While transaction-based programs are still abundant, programs that offer unique experiences are becoming more and more common.
Article
Merkle Named a Challenger in Gartner Magic Quadrant for Global Marketing Agencies
Merkle, a leading technology-enabled, data-driven performance marketing agency announces it has been named a Challenger in the Gartner Magic Quadrant.
Whitepaper
2019 Loyalty Barometer Report
What Consumers:Due to the quickly-evolving landscape of loyalty marketing, we have published our second annual barometer report to keep marketers ahead of the curve.
Article
The Price Of Loyalty: Consumers Want Discounts Above All Else
Email marketers tasked with promoting loyalty programs often wonder what will work.

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