We’ve Been Thinking
And luckly, we’re also sharing. See what our experts in promotions, loyalty, brand strategy, and innovation have to say about the state of the industry.
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New Hires Reflect Momentum in Promotions & Loyalty Solutions and Consumer Engagement.
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April 10, 2019 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency,…
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Riess Brings a Wealth of Experience in Data-Driven Loyalty Marketing and Award-Winning Customer Experiences
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This article is the second in a series in which our Director of Loyalty discusses key insights from the 2019 Loyalty Barometer Report.
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In the loyalty world, understanding customers is make-or-break.
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It’s 2019, and for consumers, the Apollonian appeal of “points-for-rewards” is beginning to lose ground to the Dionysian lure of “surprise and delight.”
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The loyalty landscape is changing. While transaction-based programs are still abundant, programs that offer unique experiences are becoming more and more common.
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Merkle, a leading technology-enabled, data-driven performance marketing agency announces it has been named a Challenger in the Gartner Magic Quadrant.
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Email marketers tasked with promoting loyalty programs often wonder what will work.
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Some loyalty program perks are more popular than others.
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When it comes to the loyalty rewards that consumers like the most, 76% of those surveyed list free products, while 74% cite discounts