We’ve Been Thinking
And luckly, we’re also sharing. See what our experts in promotions, loyalty, brand strategy, and innovation have to say about the state of the industry.
Article
With the launch of Promotion & Loyalty Solutions, Merkle has increased its engagement capabilities to drive business results.
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New Hires Reflect Momentum in Promotions & Loyalty Solutions and Consumer Engagement.
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April 10, 2019 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency,…
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Whitepaper
What Consumers:Due to the quickly-evolving landscape of loyalty marketing, we have published our second annual barometer report to keep marketers ahead of the curve.
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Email marketers tasked with promoting loyalty programs often wonder what will work.
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Some loyalty program perks are more popular than others.
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When it comes to the loyalty rewards that consumers like the most, 76% of those surveyed list free products, while 74% cite discounts
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Annual “Loyalty Barometer” report outlines consumer sentiments on loyalty and reward programs
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Consumers are looking for new ways for their favorite brand to reward them for their loyalty.
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New personalization capabilities from Adobe, LiveRamp connects to CTV, HelloWorld wrangles loyalty, and we all cry at the Oscars
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The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony's