We’ve Been Thinking
And luckly, we’re also sharing. See what our experts in promotions, loyalty, brand strategy, and innovation have to say about the state of the industry.
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Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors
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The next six months are a crucial time for retailers and understanding how to re-engage with consumers is critical.
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Tips include: Provide helpful or fun content and experiences for consumers at home.
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Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors
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The loyalty landscape is changing. While transaction-based programs are still abundant, programs that offer unique experiences are becoming more and more common.
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Merkle, a leading technology-enabled, data-driven performance marketing agency announces it has been named a Challenger in the Gartner Magic Quadrant.
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What Consumers:Due to the quickly-evolving landscape of loyalty marketing, we have published our second annual barometer report to keep marketers ahead of the curve.
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Email marketers tasked with promoting loyalty programs often wonder what will work.
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Some loyalty program perks are more popular than others.
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When it comes to the loyalty rewards that consumers like the most, 76% of those surveyed list free products, while 74% cite discounts
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Consumers are looking for new ways for their favorite brand to reward them for their loyalty.
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New personalization capabilities from Adobe, LiveRamp connects to CTV, HelloWorld wrangles loyalty, and we all cry at the Oscars