We’ve Been Thinking
And luckly, we’re also sharing. See what our experts in promotions, loyalty, brand strategy, and innovation have to say about the state of the industry.
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Some loyalty program perks are more popular than others.
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When it comes to the loyalty rewards that consumers like the most, 76% of those surveyed list free products, while 74% cite discounts
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New personalization capabilities from Adobe, LiveRamp connects to CTV, HelloWorld wrangles loyalty, and we all cry at the Oscars
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Annual “Loyalty Barometer” report outlines consumer sentiments on loyalty and reward programs
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Consumers are looking for new ways for their favorite brand to reward them for their loyalty.
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The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony's
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As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the
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After all, for years everyone thought the color of your loyalty card determined the chance of a hotel room upgrade. And while status st