We’ve Been Thinking
And luckly, we’re also sharing. See what our experts in promotions, loyalty, brand strategy, and innovation have to say about the state of the industry.
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Merkle is named a Leader among loyalty solutions providers, scoring highest in the Strategy category among vendors evaluated.
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Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors
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Article
Merkle is named a Leader among loyalty solutions providers, scoring highest in the Strategy category among vendors evaluated.
Article
Annual “Loyalty Barometer” report outlines consumer sentiments on loyalty and reward programs
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The cross-platform feature, which is self-service and runs on a CPA model, had test partners including teen favorite TikTok and Sony's
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As broadcast and digital channels grow closer together, Big Game advertisers are quickly adapting their campaigns to extend beyond the
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After all, for years everyone thought the color of your loyalty card determined the chance of a hotel room upgrade. And while status st
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Six simple secrets to writing irresistible content and bolstering clickthrough rates and brand loyalty.
Whitepaper
The Millennial Economy is an economic and social model in which rapid innovation, emerging value shifts, and new social norms are radically reshaping the future of…
Whitepaper
You may not be aware how your loyalty program recognizes revenue from an accounting standpoint. However, new guidelines are rolling out in December 2018, and they…
Whitepaper
When targeting a digitally-savvy shopper, how can your brand best motivate them toward your products, prove ROI of marketing campaigns, and gather shopper insights?…