We’ve Been Thinking
And luckly, we’re also sharing. See what our experts in promotions, loyalty, brand strategy, and innovation have to say about the state of the industry.
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Merkle is named a Leader among loyalty solutions providers, scoring highest in the Strategy category among vendors evaluated.
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The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021
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Report analyzes the impacts of COVID-19 and social disruption on consumer behaviors
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Article
Merkle is named a Leader among loyalty solutions providers, scoring highest in the Strategy category among vendors evaluated.
Article
The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021
Article
Customer experience (CX) and loyalty have a symbiotic relationship in which the possibility exists for each to have a positive or a negative effect on the other,…
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Building loyalty has long been a marketing goal, but discrete loyalty programs don't always work for retention. Many members never engage beyond a sign-up…
Whitepaper
As a marketing solutions company, we'll share the basics of behavioral economics, give you a few tools to test, and show the impact the
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A recent survey of consumers around the brands they purchase from most frequently, honed in on what brand affinity looks like, the factors that strengthen consumer…
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U.S. consumers currently hold about 3.8 billion memberships in customer loyalty programs, and they rely on companies to keep their award points and personal data…
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Loyalty360 interviewed Michael Puffer, Senior Director of Strategy at HelloWorld, for his take on the future of voice within loyalty programs.
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Time is money. So it’s little wonder why consumers are increasingly responding to brands that can streamline their everyday activities and prioritize time…
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Whether you're an Alexa advocate or a fan of Google Home, it's clear that voice has become a big part of consumers' lives. Brands have taken notice and are…