We’ve Been Thinking
And luckly, we’re also sharing. See what our experts in promotions, loyalty, brand strategy, and innovation have to say about the state of the industry.
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New Hires Reflect Momentum in Promotions & Loyalty Solutions and Consumer Engagement.
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April 10, 2019 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency,…
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Riess Brings a Wealth of Experience in Data-Driven Loyalty Marketing and Award-Winning Customer Experiences
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How can a loyalty program remain relevant and deliver consistent value to members in this environment?
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With a rise in brand intimacy, the loyalty paradigm is rapidly changing. The brands that will emerge on top are those that can meet consumers’ evolving demands for…
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hile revamping a program can foster an improved customer experience, driving greater value and flexibility, the decision to implement new functionality, like…
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This week, to celebrate the launch of its new SweeTARTS gummies, Nestlé is inviting consumers to show off their passions for a chance to win $10,000 or over a…
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Remember the race to mobile apps, when every brand believed a standalone experience was a must-have? But it wasn’t long before brands recognized the many challenges…
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Gen Z and its massive size—2.6 billion by 2020—and annual buying power—$44 billion—are clearly a soon-to-be in demand audience for marketers of every stripe.