Strategies for navigating the uncertain 2021 holiday landscape
The stakes for brands this holiday season are incredibly high after a difficult 18 months. Yet it remains to be seen which habits and routines from the pandemic will stay with consumers through the holidays. Another wrinkle for brands to overcome is that the ways in which consumers are able or want to engage may vary from region to region depending on the vaccine rollout and reopening plans of each state. With no shortage of pressure and challenges, it is critical that brands be prepared, be agile, and start early to take full advantage of the opportunities that the holiday season presents. That’s why we have developed this playbook to not only address key areas to focus on, but also provide actionable strategies across the customer journey for where to start and how to move forward in your holiday planning.