Learn about the current landscape of retail and what it means as brands plan for the holidays. We’ll share research and stats, changes in eCommerce, and must-dos for re-emergence from the pandemic. Once the stage has been set, you’ll then learn about the five digital activation fundamentals that will help solve business challenges for your brand:
- Build Database for Remarketing Purposes
- Engage Consumers Online to Drive Time Spent & Education
- Decrease Financial Liability Within Your Loyalty Program
- Learn About Consumers for Annual Planning Initiatives
- Add Value Without Discounting
For each of the five fundamentals, we’ve laid out the reasoning behind its importance for retail brands, we give you a specific activation tactic to employ for the holidays, and we explain how each tactic solves a different business need.