Consumer Behavior Data in Digital Purchase Validation Programs

When targeting a digitally-savvy shopper, how can your brand best motivate them toward your products, prove ROI of marketing campaigns, and gather shopper insights? See how consumers responded to our study of proof of purchase campaigns, the shift toward digital, and the pros and cons of codes versus digital receipt validation.

What’s covered:

  • How consumers want to validate purchase, and what they want in return for their effort
  • Why interest in receipt validation is increasing
67% Prefer to enter a code, whether on-pack or printed on the receipt. - HelloWorld Digital Purchase Validation Whitepaper, 2017