Behavioral Economics is causing quite a buzz these days, especially as it relates to marketing. Doesn't every brand want to know what truly drives consumer behavior -- and how they may be able to influence it? As a marketing solutions company, we'll share the basics of behavioral economics, give you a few tools to test, and show the impact these theories can have on your campaigns.
- Behavioral economics basics
- 3 theories to get started
- Intersection of behavioral economics and design